The ROI For Business Coaching

Are you considering working with an executive coach, but are unsure of the return on your investment?

In the past few years, there has been a surge in entrepreneurs and executives working with business coaches. Coaching for high-level execs functions as a personalized support mechanism that provides experience, guidance, and resources in a unique way. It is a way of being in the world of education and development. BusinessLife coaching is available one-on-one or in small or large group coaching sessions that focus on the individual’s business, growth, and lifestyle.

BusinessLife coaching is taking a personal look at professional life through an innovative lens.

If business coaching is new to you or you’re unsure of it, you’re likely pondering the return on investment. You may worry about spending the time and money on a concept you are not completely sold on yet.

Today, we will break it down and explain why coaching has become so popular, and the true strength of an investment in business coaching.

What Is Coaching?

Business coaches provide solutions without handing them to you.

Coaches help the client accelerate his or her own development. Coaching clients are self-reliant, make their own decisions, and lead their own professional lives. The coach is on the sidelines to support, guide, and give advice at the appropriate times. Coaches help develop a game plan, hold you accountable to it, and provide assistance as situations change, but ultimately it’s up to you to go out there and win the game.

Coaches tend to work with an individual on the areas that he or she decides is most advantageous and can gain the most from improvement—whether that’s communication, time management, building teams, sales, personal branding, etc. Generally, executives and business owners find the strongest return on investment in the simple fact that a coach provides a sounding board and invaluable resources to help them run their businesses most efficiently and profitably.

What Is BusinessLife Coaching?

BusinessLife coaching looks at not only the future calendar of business goals, objectives and expectations but also the present, what is going on right now, who is performing, who is not, what are the results being produced. The BusinessLife coaches analyze what’s going on right now to see how that influences the client’s ability to perform in their role as manager or executive.

BusinessLife coaches take a look and with that, delve into questions like:

• What are the results that are being created from our actions today?

• Knowing  actual results, what is it we are choosing to do tomorrow?
• Are we on the right track? What are we going to do to make sure we win?

Notice the use of “we.” BusinessLife coaching is about a partnership, where the coach and the client work together to find mutual success. The client’s return on investment is directly linked to the BusinessLife coach’s experience and capability; the investment has to be advantageous for both parties.

This way of being allows for clients to feel more secure in their investment with BusinessLife, because they understand that the coach chooses to invest time, energy, and resources. The coach is also expecting a definitive return on their investment.

For BusinessLife, that return is your success—so you can continue to be coached and develop further. Our coaches understand that the relationship has to be a win-win — otherwise it’s a lose-lose.

When Is Coaching Finished?

You may be making great progress bringing clarity to your organization, reaching your goals, setting new objectives, and there is always more to be discussed and considered. It’s important to look at the value of an exit plan for coaching and for your overall professional objectives.

There are generally two coaching viewpoints we would like for you to consider: a long-term view, such as the sale of one’s company; and a short-term view, like introducing a new product to market. These can work together: for example, what do you need to look at in the short-term to realize a long-term goal? A coach often will help you realize your objectives and come up with an approach to help you reach them.

There is one primary question that coaching has to respond to at all stages of the partnership: What is the value for the business and the business owner?

There are three key goals of a business coach when providing value to a client:

• Gaining clarity: a coach is someone you can talk to who doesn’t have a vested interest, except for your personal and professional growth  
• Propelling growth: a coach helps identify indicators for growth, develop and define a development strategy, and keeps you focused as you implement that strategic plan
• Building a calendar: a BusinessLife coach helps you to create a calendar of events and a timeline of goals that ensure you are moving forward towards growth without overextending yourself

In short, coaching is complete when there is no value left to be offered. This could be after a single incidence or after years of coaching. There is no right answer, because the value of coaching stems directly from the needs of the client as well as the relationship of the coach with the client.

Are we increasing value for clients?

At BusinessLife, we focus on keeping ROI in the purview. We are constantly assessing return on investment for our clients and for our own business. ROI is not an end of the year, routine report — it is a strategy for growth.

The Marcus Coaching BusinessLife methodology says that you, the client, are the leader of your development. We are simply your partners in success. We are there to provide tangible, reportable value with your investment.

Give us a call today to explore you being the leader of your professional growth… and to further explore that word “being.”