MARCUS COACHING
It's All About You
An Introduction to the Inspiration Economy
Inspiration Economy?
On the cusp of the old business paradigms of the Industrial and Information Economies, we are moving into uncharted territory. The new Inspiration Economy is emerging and calling on business leaders to play a more inspired and purposeful game. With consumerism at an all time high, and so many choices available, the customer is weary and numb from being bombarded by repetitive marketing messages that promise happiness. This is becoming an outmoded way of doing business.
Wrapped up in the seduction of consumerism for decades, we didn’t
notice an important, yet subtle and sad, occurrence. We stopped being known as community members and began being called consumers. Our humanity completely dropped out in favor of being faceless people at the behest of mass marketing. We also allowed ourselves to be caught
in the mindset of the Industrial/Information Economies where our focus
is on working harder and faster. Stressed to the max, striving for
outcomes, while trying to earn more money so that we can purchase more stuff (or more experiences), we had hoped this strategy would bring relief, and that happiness would finally be
ours. You’ve probably noticed that this has been a grand illusion.
So, if you are tired of that story, please read on. In the new Inspiration
Economy, this entire mindset will shift into something radically more appealing and refreshing. We are on the brink of a completely new way of thinking, of doing business, and of relating with one another.
Those interested in playing a more motivating game will align with what is most important and work will become inspired play. We will enjoy the game of adding value and inspiring people along the way. The outcome will be the creation of wealth in all forms, including, but not limited to, money. And, because we are playing an
inspired game, others will be motivated to play their own inspired
game. Moreover, as the Inspiration Economy emerges, people will purchase only that which inspires them, captures their attention, increases their sense of vitality and aliveness, and compels them to buy. With a myriad of choices, there is no reason to settle when you can have what really adds true value to your life and to the lives of others.
As a business leader, the new Inspiration Economy invites you to
become known and respected as a person who is masterful in your craft;
someone whose work has become inspired play… someone who
consistently takes the high road in all aspects of business. Visible in the
community, others will be drawn to do business with you, and they will be inspired, by your example, to create their own success.
I want to thank Chris Lucerne for this – pm
